Posterscope creates “Rapid Response” solution to bring a brief to the street in just two hours
21st May 2020
Posterscope has launched “Rapid Response”, a solution that will enable advertisers to bring a digital OOH campaign to the street in just two hours.
“Rapid Response” provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out of home campaign almost instantly, delivering responsive and relevant communications to audiences that are beginning to move around the country again.
The solution allows us to take a brief, check media availability and book space, receive creative assets and then send the digital out of home campaign live, all within a two-hour window.
As lockdown measures become more relaxed in certain geographies or environments, and Government guidance is tweaked almost daily, advertisers are having to adapt their communications and react accordingly. Rapid Response will help advertisers that want to reach OOH audiences to do so quickly and easily, at a local, regional, or national level.
OOH has long presented an exciting canvas for real-time creativity, delivering immediacy and relevancy that drives proven engagement with consumers. Our Rapid Response solution will help some advertisers to decide to put work out into the world again, and we encourage brands to start planning for the easing of restrictions with creative prepared and ready to go at a moment’s notice.
Despite the restriction on movement and travel to date, OOH has been used to great effect during the Coronavirus pandemic to communicate important health and safety messages, and to reach local audiences as they move around in their communities. Some of the best creative work to have emerged during the pandemic has incorporated OOH as a canvas to entertain, inform and engage.