Posterscope China bring Marvel Superheroes to city subways
In April, along with the release of The Avengers: End Game, Coca-Cola and Posterscope China launched an offline interactive creative game in the popular districts of Shanghai and Shenzhen which promoted Coca-Cola’s association with the Marvel franchise and the special branding introduced for the launch.
Passing Marvel fans were encouraged to participate in the game which featured the Superheros throughout the course. The Fan that picked up the most superheroes across the duration of the game winning a number of prizes from the vending machine adjacent.
The project conveyed the concentrated power in the Marvel universe to the public.