Posterscope Australia has announced the promotion of Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney group business director.

In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead the Sydney out-of- home media specialists and drive business value across Posterscope’s media agency relationships. Hedditch and Summers will sit on the executive leadership team and report into Bryan Magee, managing director.

Both promotions are effective immediately and represent an important step in further strengthening the leadership team at Posterscope, aligning the team to focus on future strategy, data and platforms, trading and investment and people development.

Says Magee: “Ryan has been an integral part of the leadership team over the past few years and has been pivotal in driving the Posterscope’s NSW business. His background in digital, coupled with his experience working with Posterscope in the UK gives Ryan a unique understanding of the business and what is needed to take it to the next level.

“Sam has been with the business for a number of years working across both the UK and Australian markets. With significant experience and a hunger for delivering great work along with strong client service, she is a great fit for this new role.”