Posterscope announces global management changes

London, 15 March, 2018:  After an outstanding career leading Posterscope, Annie Rickard has decided to step down from her global roles as Posterscope Global President and MKTG Global Chairman and will be handing over her responsibilities as leader of these businesses on 30 March 2018.

Annie founded Posterscope, the leading location-based marketing brand and has grown it into a global network of 1000+ people in 57 offices around the world, including the PSI, MKTG, Open and Liveposter brands.

Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as Global President.

Jerry Buhlmann, CEO, Dentsu Aegis Network, said: “Annie has created a tremendous business in Posterscope which has redefined out-of-home media through its investment in data, technology and people.  Annie’s entrepreneurial spirit and leadership has been the driving force behind this growth and success and Annie leaves Posterscope as the clear market leader.  I want to thank Annie for the huge contribution she has made to Dentsu Aegis over the time she has been with the company.

Stephen has led Posterscope UK with great skill since 2015 and has a proven track record growing successful, dynamic businesses.  Stephen will now lead Posterscope Worldwide in the next phase of its ambitious growth plans within the context of a transforming digital economy.  I wish Annie all the best for the new ventures she now wants to pursue and congratulate Stephen on his new role.”

Annie Rickard said: “I have had an amazing career but it’s time for me to leave Posterscope in the very capable hands of Stephen Whyte who will deliver the new vision and continue the global roll out of our technology platforms.  I am of course sad to go, but at the same time, looking forward to pursuing other interests where I feel I can make a difference.”

Stephen Whyte added: “I know I speak for everyone when I say that we will miss Annie enormously but I am delighted to be taking on the global leadership role at such an exciting time of change and growth in the out-of-home and location-based marketing sector.”