Perfume spectacular for K by Dolce & Gabbana launches in the Netherlands
October 2019
To introduce the new men’s fragrance K by Dolce & Gabbana, Vizeum in cooperation with Posterscope Netherlands gave the assignment to JCDecaux to set up an OOH spectacular in Amsterdam.
The spectacular display incorporates a perfume dispenser delivering brand and product awareness whist allowing the target audience to test the new fragrance.