OOH Delivers Trust Message for the Irish Times

August 2019

A recent Irish Times campaign revealed two impactful OOH special builds which looked to build on the premise that for a news organisation to grow it needs editorial, journalistic and production expertise. For it still to be thriving 160 years later takes one thing, trust.

The aim of the campaign was to celebrate the unique relationship The Irish Times enjoys with its  readers and subscribers. The line, “Trust is built over time” was the starting point. It led to an idea of depicting the passage of time
before acknowledging the ethos behind The Irish Times’ success.

The Wexford Street and Macken Street bespoke billboards took four men 15 hours (and one clamped
car) to install! The tease and reveal creative is controlled remotely using the latest lighting and
communications technology.

The specials respect the 160 year heritage of The Irish Times while reflecting the contemporary digital
first offering and positioning of the publication in today’s evolving media landscape.

Take a look at PML’s August edition of Engage ….