Onel is General Manager. He has a proven track record as a trailblazer in the Philippine media industry. His extensive experience of managing complex fast-moving consumer group (FMCG) products and categories in the past 20+ years includes Pepsico, Kraft (now Mondelez), Shell Philippines, SC Johnson, Sara Lee, Pizza Hut, Nike, HSBC, Glaxo Smith Kline and many more.
Onel started his career at Young Rubicam/Dentsu as a Trainee Media Manager. He moved to Maxus where he became General Manager, then on to Mindshare as Group Trading Director rising up to Managing Director of Liquid Thread one of SMG’s three key business units.