News UK turns Westminster station into jungle

October 2019

The Times and The Sunday Times are turning Westminster Underground station into a jungle as part of their “Politics. Tamed” campaign.

The second iteration of the campaign – created by Pulse Creative London, the in-house agency of the newspapers’ publisher, News UK – continues to show parliament’s “increasingly raucous state of politics”. It encourages people to turn to The Times and The Sunday Times to help decipher what is going on.

The out-of-home work features a gorilla as its main character, with the lion and unicorn from the newspapers’ masthead – as in the previous instalment – bringing order to the jungle.

As part of the campaign, Westminster station will be renamed Westminster Jungle, with vines surrounding the outside of the station. The roundels will also be rebranded.

Official audio announcements at the station will also be changed, such as: “Mind the gap and always stand behind the yellow line. Toe the party line in the political jungle.”

Via: Campaign