National Mobility recovers rapidly as eager Brits plan summer staycations

(w/e 16th April)

Headline Stats

  • National Mobility: 70 %
  • National Mobility is approximately 20 percentage points more than during the first lockdown
  • Urban Mobility: 69.8%
  • England Mobility: 72%
  • Wales Mobility: 50.4%
  • Scotland Mobility: 79.8%

Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.

Weekly UK Mobility Index Change

National Mobility recovers rapidly as eager Brits plan summer staycations

PSMIND PREDICTS

PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends  as we move out of lockdown.

The next stage of restrictions lift in a months time on 17th May, with hotels opening and international travel reviewed. At this time, mobility is predicted to be up to 78%.

(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)

THE GREAT BRITISH STAYCATION

With 76% of Brits hoping to go on a UK staycation, bookings for at-home holidays have “surged” (Source: BBC) as Brits prepare for a summer getaway. Amid current uncertainty about travelling abroad and with hotels and B&Bs in the UK expected to open on the 17th May-  57% of people have already planned ahead to beat the bookings rush and secure a summer holiday at home. (Sources: JCDecaux Sentiment Tracker)

WHAT THIS MEANS FOR ADVERTISERS

As we expect to see more vehicular traffic with people travelling across the UK for their summer holiday, roadside reach is expected to rise rapidly. With lockdown- fatigued Brits eager to spend as much time outside of their house as possible (57%) and enjoy their Great British staycation, the UK’s network of agile roadside OOH inventory is able to ‘meet’ and communicate with consumers wherever they are in the country.

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