National mobility continues to rise as live events return for summer
(w/e 25th June)
- National Mobility: 78 %
- National Mobility is approximately 28 percentage points more than Lockdown 1
- Urban Mobility: 78.6%
- England Mobility: 80.2%
- Wales Mobility: 56.8%
- Scotland Mobility: 87.6%
Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.
WEEKLY UK MOBILITY INDEX CHANGE
PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends as we move out of lockdown.
Despite restrictions being extended by another month, audience mobility is still expected to bounce back to above pre Covid-19 levels around this time. When all restrictions are expected to lift on the 19th July , mobility is predicted to be up to 104.5%.
(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)
WHAT THIS MEANS FOR ADVERTISERS
With mobility rising week-on-week as some live events return for summer and post-lockdown predictions showing that mobility has no plans to slow down, advertisers can rest assured that OOH is a perfect medium to reach consumers at crucial times.
As we move past Summer through to Autumn, we expect to see increased footfall in stations and on public transport as people return to the office, in addition to the important ‘Back to School’ drive as we approach September.