National audience mobility remains stable

(w/e 5th February 2021)

Headline Stats

  • National Mobility: 62.7 % (down 0.1 percentage points week on week)
  • National Mobility is approximately 13 percentage points more than during the first lockdown
  • Urban Mobility: 62.9% (flat week on week)
  • England Mobility: 64.5% (down 0.2 percentage point week on week)
  • Wales Mobility: 45% (flat week on week)
  • Scotland Mobility: 71.% (down 0.1 percentage points week on week)

Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.

Weekly UK Mobility Index Change

UK mobility remains stable

What this means for brands and clients

With positive news around the vaccine roll-out to date, and as the UK moves into Spring, mobility levels can only start to rise.

November’s lockdown ended with a rapid recovery in retail audiences, recovering 5 times faster than in the first March lockdown, taking only 2 weeks to recover compared to the 4 months from Lockdown 1 (Google mobility data).

As mobility starts to gradually increase across the UK, we anticipate mobility returning to the same levels of stability as we did in November’s second lockdown.