National audience mobility is up week-on-week as the roadmap out of lockdown begins (w/e 26th February 2021)
(w/e 26th February 2021)
Posterscope launches ‘PSMIND’ to predict national mobility as Britian moves out of lockdown
Posterscope has this week launched PSMIND (Mobility Intelligence Networking Decisioning), a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement.
The tool ingests data from sources including Oxford University, Google, the Department for Transport and Three Mobile, and analyses everything from weather forecasts, international travel and Government restrictions to enable Posterscope to forecast and understand National Mobility levels, POI visitation and Traffic indicators with up to a 90% accuracy rate. Come June, PSMIND predicts we will be at 111% mobility (compared to Jan 2020) signalling a rapid return of the OOH audience.
As we move past the varying stages of lockdown and as restrictions ease, PS MIND will help to inform and deliver the most effective OOH campaigns for clients.
To read more on PSMIND, click here.
- National Mobility: 63.7 % (up 0.5 percentage points week on week)
- National Mobility is approximately 14 percentage points more than during the first lockdown
- Urban Mobility: 63.8% (up 0.5 percentage points week on week)
- England Mobility: 65.1% (up 0.8 percentage points week on week)
- Wales Mobility: 45.3% (up 0.5 percentage point week on week)
- Scotland Mobility: 71.5% (up 0.7 percentage points week on week)
Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.
Weekly UK Mobility Index Change
National audience mobility is up week-on-week as the roadmap out of lockdown begins
What this means for brands and clients
For the first time since the beginning of the pandemic, we have a clear line of sight on normality with the PM announcing a cautious, but one-way route out of lockdown.
Posterscope’s Mobility Index powered by Three data has been our light in the dark throughout the pandemic, giving us the most recent, granular and robust indicator on the nation’s current mobility.
To address what’s to come next, PSMIND will be able to predict detailed mobility at key points in our path out of lockdown, providing a solution for clients to forward plan impactful OOH campaigns with confidence.