Mobility up as Brits poised for £50 billion spending spree as next stage of lockdown easing in sight (w/e 2nd April)
(w/e 2nd April 2021)
- National Mobility: 65.2 %
- National Mobility is approximately 15 percentage points more than during the first lockdown
- Urban Mobility: 64.9%
- England Mobility: 67.04%
- Wales Mobility: 46.8%
- Scotland Mobility: 73.9%
Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.
Weekly UK Mobility Index Change
Mobility increases remain positive as 12th April approaches
PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends as we move out of lockdown.
The next stage of coming out of lockdown (12th April), where non-essential retail, personal care, theme parks and outdoor pub gardens can open, means an estimated uplift in the OOH audience, with mobility predicted to be up to 77%.
(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)
BUSINESSES OPTIMISTIC AS RETAIL RETURNS
In addition to pubs and restaurants receiving thousands of reservations ahead of reopening on 12th April, business optimism has reached its highest level in almost 6 years, as Brits are predicted to go on a £50billion spending spree when non-essential retail opens next Monday.
The easing of the second lockdown in November 2020 showed a rapid recovery for retail, and after almost 4 months without non-essential shops, 59% of shoppers miss browsing physically in-store, meaning the nation is ready to get back to malls and the high-street. (JCDecaux Sentiment Tracker/ Spring in our Step)
WHAT THIS MEANS FOR ADVERTISERS
This week’s briefing by the Prime Minister showed continued optimism- with the vaccine programme going as planned, the next stage of coming out of lockdown can go ahead.
After an increase in mobility off the back of the Easter Bank Holiday, this is only set to rise as facilities and hospitality re-open, and people make the most of time outdoors, including being able to resume shopping activities.
The next few weeks brings excitement and positivity– a combination of increased outdoor mobility, in addition to the return of retail signals a vital period for advertisers looking to reach audiences ahead of the next significant date of 17th May.