Mobility on the up as UK roads prepare for the busiest May bank holiday since 2016

(w/e 23rd April)

Headline Stats

  • National Mobility: 70.5 %
  • National Mobility is approximately 21 percentage points more than during the first lockdown
  • Urban Mobility: 70.2%
  • England Mobility: 72.5%
  • Wales Mobility: 50.7%
  • Scotland Mobility: 80.3%

Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.

Weekly UK Mobility Index Change

Mobility on the up as UK roads prepare for the busiest May bank holiday since 2016

PSMIND PREDICTS

PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends  as we move out of lockdown.

When all restrictions lift on the 21st June, mobility is predicted to be up to 108%.

(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)

FROM MICRO TO MACRO MOMENTS

By June, over 80% of people would have expected to have already met up with friends and family, have had their hair cut, and treated themselves on the high street. After looking forward to these ‘micro’ moments for many months as lockdown began to ease, people are now excited for bigger, summer ‘macro’ moments as restrictions lift fully.

50% of people are excited for the immediate May Bank Holidays, with UK roads set to see the busiest long weekend since 2016 (RAC). In addition, 63% of workers are positive about being able to visit their workplace again, with over 90% hoping to travel into the office at least once a week as soon as they can. (JCDecaux Sentiment Tracker)

WHAT THIS MEANS FOR ADVERTISERS

Two thirds of people who travel to work do so on public transport, so we expect to see a rapid recovery in rail and bus formats as people return to these methods of transport to travel to work.

As we anticipate mobility to be 108% of pre-lockdown levels in June and people are seeking inspiration for outdoor leisure activities- there has been a +42% average category increase in people wanting to hear more information from brands, on categories such as food, travel, personal care and many more.

OOH’s ability to deliver brand awareness, familiarity and consideration will be advantageous for advertisers looking to reach people at scale during these crucial summer months spent outdoors.

 #NowNearNext