Mobility consistently up as the UK anticipates ‘Stage 3’ of lockdown easing

(w/e 7th May)

HEADLINE STATS

  • National Mobility: 72.4 %
  • National Mobility is approximately 23 percentage points more than during the first lockdown
  • Urban Mobility: 72.5%
  • England Mobility: 74.5%
  • Wales Mobility: 52.1%
  • Scotland Mobility: 82.1%

Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.

WEEKLY UK MOBILITY INDEX CHANGE

Graph showing how UK mobility has changed during Covid-19 and lockdowns

Mobility consistently up as the UK anticipates ‘Stage 3’ of lockdown easing

PSMIND PREDICTS

Graph showing predicted audience mobility as we move out of lockdowns

PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends  as we move out of lockdown.

From the 17th May, planned ‘Stage 3’ lockdown easements have been confirmed to go head. As from next week, hospitality can reopen indoors, groups of up to 30 can meet outside, and the ‘Stay in the UK’ restriction will be lifted, allowing international travel to resume under a traffic light system (gov.uk). At this point, UK mobility is expected to be up to 74%.

When all restrictions are expected to lift on the 21st June, mobility is predicted to be up to 104%.

(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)

WHAT THIS MEANS FOR ADVERTISERS

During the uncertain times of COVID-19, 56% of people agreed that OOH was an important noticeboard for new information, with 49% now more aware of OOH’s visibility (Posterscope’s Mobility Mindset research). OOH rapidly adapted to audience mobility, showing local, community messaging, or national campaigns of support, as a trusted medium.

As we move out of the pandemic, OOH will continue to adapt to this changing mobility by providing the perfect platform for brands to deliver at scale, in order to reach a population who will be spending more and more time outside than ever before- 55% of people will be spending more time OOH than pre-covid (JCDecaux Sentiment Tracker).

As all restrictions are confirmed to be lifted by 21st June, OOH provides a continued opportunity for brands who wish to deliver contextually relevant campaigns, that engage audiences and drive them to take action.

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