Last Wednesday (1st February), MKTG in partnership with Strawberry Energy announced the roll out of 10 trial Smart Benches, sponsored by Cancer Research UK to celebrate World Cancer Day which took place on February 4th.
Not only do the benches make use of solar power to offer free Wi-Fi and charging portals to the community, but they allow users to donate £2 via contactless payment to Cancer Research UK, to help fund life- saving research.
Research was carried out with passers-by in areas of Lewisham and Islington where the benches have been installed. In only 7 days, the pilot of 10 benches has proven to be a hit, with the public awarding 9/10 stars for the benches’ “usefulness”. In addition, the benches have collectively totted up 1800 Wi-Fi connections and just short of a 1000 phone charges, with each person spending an average of 9 minutes on each bench. As unique visitors sit at 770, it is evident that people are connecting with the benches more than once.