You might see the odd mouse or two on the underground but it’s not every day that you see a thousand tropical giant hissing cockroaches on your commute.
But that is exactly what passers-by at Waterloo station saw yesterday in the form of a living billboard courtesy of Sea Life London. The installation was erected to promote the new opening of their centre’s new Rainforest Adventure which opens on the 24th March.
With the #Bravethebugs they also ran a social competition alongside the activation challenging the public to guess how many of these creepy critters featured inside for a chance to win a family ticket to the opening of their new exhibit.
Via: PR Examples