Posterscope Australia has deployed Liveposter to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne, launching a campaign featuring a dynamic countdown and final results to be displayed across multiple out-of-home sites.
The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the Formula 1 2018 Rolex Australian Grand Prix, then showcasing the winner of the race within minutes of the result.
Across a selection of out-of-home environments and media owners, the campaign is designed to grow the appeal of the event beyond traditional motorsport.
Liveposter was the perfect vehicle to deliver this campaign, as it is the only platform of its kind in Australia with the capability to show changing components across a number of different media owners and environments.
Posterscope’s Business Manager, James Blay said, “We are excited to deliver another dynamic campaign with Liveposter; it’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”
The Australian Grand Prix Corporation’s Division Manager – Marketing, Arthur Gillion said, “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans. This innovative real-time digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.