HBO Nordic tasked Posterscope to launch the 7th season of Game of Thrones with the maximal impact possible and in an environment where no one could miss the launch.

We decided to take advantage of the fact that the launch coincided with the opening of a whole new train station in the center of Stockholm, Citybanan, which would deliver an arena that we could own, and an audience which had never been in this brand new underground station.

The result was a total ownership of the Citybanan station for the launch week and an environment that was perfect for the context of Game of Thrones.