Latest UK Mobility Index reflects the desire for UK ‘staycations’ (w/e 31st July 2020)

5th August 2020

Last week’s (w/e 31st July) UK Mobility Index was 76% versus the lockdown baseline of 100, according to data from our mobile partner Three UK, with all regions, except London (currently 63%), now over 75% of normal mobility. The latest data shows a 0.3% decrease from the previous week (w/c 24th July), however since May, mobility has increased by 18 percentage points overall.

With schools now finished and people yearning for a break following months of lockdown, we are starting to see the increase of people planning and taking summer holidays, particularly within the British Isles.  According to recent YouGov data, the number of people who would not feel safe travelling by plane (64%) has increased significantly since early June, despite COVID-19 lockdown beginning to ease, and there is a similar unease around other forms of international travel.  Add in the ever-changing travel quarantine rules, and you can see why Brits are choosing staycations over foreign travel, with 45% saying they plan to travel within the UK in the next 6 months.

Our latest data, highlighted in the map below, supports this view, showing normal and even increased mobility around coastal and national parks that are synonymous with domestic UK tourism. It also shows that of the larger towns and cities within the UK, the top three with the highest mobility index scores are the coastal towns of Eastbourne, Southend-On-Sea, and Grimsby. Other data also supports this, with recent mobility data from Clear Channel showing that the West Country, with popular holiday destinations such as Devon, Cornwall, and Dorset, has the highest mobility of all areas nationwide with a current index of 119% versus the February baseline.

As OOH impacts continue to increase in line with mobility, this is an ideal time to reach those travelling around the UK.