The Irish OOH market has grown by 4% in the year-to-date according to PML, Posterscopes’ Irish team, ahead of the release of its third quarterly Posterwatch report for 2018.

According to PML, Q3 campaigns that helped fuel this growth included TV3 Group’s rebrand to Virgin Media, the annual public awareness campaign for Gum Litter Taskforce, the relaunch of Lotto games and the continued investment by retailers such as Dunnes Stores which led to the retailer becoming one of the top 10 OOH advertisers in the year-to-date.

Via Press