How Does Programmatic Improve the Specialists’ Buying and Selling? Panel discussion from AdTECH: OOH London 2021
Chris Ho, Innovation Director at Posterscope, spoke on a panel at AdTech OOH London on how the potential of programmatic OOH’s ability to improve how specialists buy and sell OOH.
The Panel was chaired by Aimee McKay, Clear Channel UK, UK Client Partnership Director and Europe Lead, with speakers Christopher Ho, Innovation Director, Posterscope/ Curtis Weir, OOH Group Director, Publicis Media/ Kloe Wells, Senior Sales Manager, Talon Outdoor.
You can watch the panel here.