Canadians waste enough food every minute to feed a stadium – so Hellmann’s has been educating citizens on the problem with an impactful social experiment campaign.

During a packed stadium sports event, free food was handed out to spectators.

Hidden camera filming captures their reactions as a half time video played out some shocking facts about food waste and poverty.

The video then informed them that they were, in fact, all tucking into food waste.

Via: PR Examples