What do you do when one of the world’s biggest beers and one of the largest sports events on the planet ask you to ‘share the drama’?

You engage…particularly when they’ve used cutting-edge billboard technology and a visually-captivating creative execution to grab your attention.

That was the case when UEFA Champions League sponsor Heineken collaborated with Outdoor Network to roll out a national campaign across Outdoor Network’s digital network, inviting football fans to watch some of the world’s biggest teams go head to head on television.

This provided the perfect platform for Heineken and the globally-watched UEFA Champions League to build anticipation and drama, leading up to the final in Kiev, Ukraine on the 26th of May.

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