As Irish Rugby fans eagerly await Ireland’s 6 Nations matches, Guinness is counting down on digital screens across Ireland.
PML Group’s Dynamic platform enables digital campaigns to run seamlessly across multiple networks. The countdown can be seen on screens including Clear Channel’s new Tesco Live units, JCDecaux’s Digipole in Ballsbridge, Orbscreen and in-bar. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 19%.
Supplementing the dynamic digital is a heavyweight OOH campaign planned by Carat comprising 48 Sheets, Golden Squares, Metropoles and Commuter Squares and the Green Screen located at Stephens Green shopping centre.
Commenting on the campaign, Senior Brand Manager at Diageo Alexa Wolff said:
After an excellent start to the six nations season, anticipation and excitement is growing among the Irish fans. This Dynamic application to our Digital Out of Home campaign is the perfect way to engage with this audience and build excitement even further towards the season finale. The contextualised copy changes add further relevance to our wider OOH campaign around this year’s tournament and we are delighted to take advantage of PML Group’s Dynamic platform to bring an added dimension to our campaign.