Posterscope China

Eleme Magic Door

In July, 2017, Posterscope China collaborated with Eleme with the opening of five different brand restaurants across 10 locations in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou selected using pinpoint target audience analyses.

Within the major high-footfall supermarkets and metro stations, Eleme opened well-known restaurants, such as Pizza Hut, Burger King, Hai Di Lao and so on, and invited Key Opinion Leaders to interact with onsite audiences, attracting large volumes of participants and engagement in the real world and also on social media platform.  The results were amazing with the Eleme Magic Door campaign achieving more than 60 million offline impressions, readership of +10 thousand of campaign-related articles on WeChat and more than 5,050 microblog repost whilst the case study video has received more than 4.17 million views.