After hacking the Bordeaux marathon last March, easyJet once again settles in the “Sleeping beauty” town to unveil a stunning billboard designed by Buzzman.

As the second largest city in France with the most classified monuments, Bordeaux is undoubtedly one of the must-see tourist destinations in France. Its ‘water mirror’ – which reflects the “Place de la Bourse” and the city docks – is the largest in the world and is a place appreciated for its fountains and mysterious fog by both the “Bordelais” and tourists alike.

With over 30 destinations from Bordeaux, easyJet decided to raise awareness of its promise of escape by playing with the urban landscape of the city. An immense outdoor canvas installed on the “Place de la Bourse”, illegible at first glance with its backward writing, suddenly makes sense when you look into the 3000m2 ‘water mirror’… A true dreamlike invitation to travel.

A contest will be launched on the company’s social networks to mark the occasion. People will be invited to take a photo and share the canvas with the #UpsideTown hashtag. Whoever takes the most beautiful picture, will win a return for 2 people to the destination of their choice.

The display which will remain in place throughout October.

Via: Ads of the World