A group of Gravity Road creatives hit the London streets to deploy a series of “In case of hard Brexit break glass” boxes containing emergency items including an Irish passport, a tin of canned meat and a voodoo doll of Boris Johnson.

The group, who embarked on a personal project to stress the dangers of pulling out of the European Union without a deal, opted to use humour for an out-of-home campaign with a serious message.

Via: Campaign Live