For World Oceans Day, Corona unveiled a creative outdoor campaign, showing a surfer riding a ‘tidal wave’ of plastic.
A sign next to the installation reads ‘This wave of waste contains the average amount of marine plastic pollution found on every two miles of beach in the UK’
The campaign is an alliance between Parley (an organisation centered on fighting marine pollution), together with Corona (global) to bring change to the beverage industry and protect 100 islands by 2020, starting in six key regions – Mexico, Maldives, Australia, Chile, Italy, and Dominican Republic.
The site was booked by Posterscope.
Via: PR Examples