Camden Town launches Can-for-Can harvest initiative

Remember the Harvest Festival at school when you were a nipper? You’d go home and ask your mum for some tins of food to help those in need. Well, now there’s an adult version of that from Camden Town Brewery and it’s new seasonal lager, Harvest Hells.

With 8.4 million people in the UK reportedly struggling to afford to eat and with one in 10 parents relying on local charities and food banks, Camden Town has teamed up with The Felix Project this autumn to support their mission in raising awareness of those experiencing food poverty in the UK.

This autumn Camden Town Brewery will be donating 20p from every can of Harvest Hells Lager sold within the first month to The Felix Project, and the important work they do to help tackle food poverty.

From September 24th the Harvest Hells Van is on tour, heading to London, Leeds, Manchester and Liverpool with the UK’s first ‘Can-for-Can’ swap initiative. Camden Town Brewery will be swapping cans of  Harvest Hells Lager for donations to local food banks in each city.

Via: PR Examples