Boston Media House was created to offer students the very best opportunity to study and qualify for a career in the media industry.
To show students that Boston Media house was dedicated to giving them the opportunity to be leaders and pioneers in the media industry Posterscope South Africa launched the Boston Media House “ PUT YOUR NAME IN LIGHTS” campaign.
Key digital OOH platforms that were close to student hang out spots, shopping malls, bars, transit nodes sports centers and competing institutions were targeted to bring the campaign to life.
The digital screens were then synced to Boston Media Houses enrollment database where they captured what the students the name of the student, what they wanted to study and the campus.
Once the information was captured the names were loaded onto the digital platforms and showcased to a combined reach figure of 3,1 Million people per day, assuring students that through Boston Media House your name will be in lights one day.