Bank holiday sees increased transport use as mobility continues to rise

(w/e 28th May)

HEADLINE STATS

  • National Mobility: 74.6 %
  • National Mobility is approximately 25 percentage points more than Lockdown 1
  • Urban Mobility: 75.1%
  • England Mobility: 76.8%
  • Wales Mobility: 53.7%
  • Scotland Mobility: 84.6%

Mobility Data is from our partner, Three. It is based off a pre-lockdown baseline of 100.

WEEKLY UK MOBILITY INDEX CHANGE

Bank holiday sees increased transport use as mobility continues to rise

PSMIND PREDICTS

PSMIND, Posterscope’s AI tool, analyses multiple data sources to predict audience mobility trends  as we move out of lockdown.

When all restrictions are expected to lift on the 21st June, mobility is predicted to be up to 106%.

(PSMIND data, figures are based on a pre-lockdown baseline in January 2020 of 100)

BANK HOLIDAY AND SUNNY WEATHER BOOSTS TRANSPORT USE

The late May bank holiday has positively affected travel numbers this past week, as the sunny weather and extra day off saw more Brits making the most of outdoors. Only 11% of surveyed drivers didn’t plan to make any leisure trips over the bank holiday due to the pandemic, the lowest number so far- compared with 25% surveyed over Easter (Source: RAC).

In addition, this past week saw private car use has all but returned to pre-pandemic levels, reaching 99% of 2019, while over the long weekend, Transport for London saw increased tube and bus use- 58% and 70% of pre-pandemic levels respectively (Department of Transport).

WHAT THIS MEANS FOR ADVERTISERS

OOH formats across leisure and retail environments are already in high demand as everyone vies for the increased summer football.

As people make their way to these environments by either public transport or their own cars, rail and roadside formats will also be important to reach mass audiences, with impacts expecting to grow above pre-Covid levels once all restrictions are lifted.

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