Anti-pollution campaign reveals dangerous air toxicity levels at London homes

Initiative introduces rating system similar to energy ratings that properties are given.

A new campaign demanding action on air pollution reveals that some of London’s wealthiest areas have the highest levels of air toxicity.

The Central Office of Public Interest has launched a citizen-funded tool that rates pollution levels by address through a system similar to the energy ratings that properties are given. At, users can enter their postcode and get a free report on the annual average levels of pollution there, along with any associated health or financial costs.

More than two million Londoners live in areas that exceed the World Health Organization’s annual legal limit for clean air. People can sign a petition on the website to demand action from the government, with specific action points suggested for each local council and MP.

The campaign, created by Abbott Mead Vickers BBDO, launched by projecting air-quality ratings on to homes around London. This included Park Modern, one of the capital’s most prestigious residential developments, which has a “very high” air pollution rating.

Via: Campaign