Alastair is the Global President of Amplifi, the supply-side management platform of dentsu International, and Posterscope.
Amplifi employees nearly 2,000 people in 50 markets worldwide and is responsible for media buying and trading on behalf of the whole network. Amplifi is also home to client-facing businesses The Story Lab, Posterscope and Amnet.
Alastair’s passion for commercial innovation began in a dot-com start up before joining the world’s largest advertising network as a commercial analyst, covering international client on-boarding and business optimisation. He then moved into the world of restaurants, cruise ships and technology businesses before returning to advertising in 2011.
Alastair is a qualified accountant and holds numerous qualifications in economics. He is a keen runner and lives in Thames Ditton with his wife and daughter.