Coca Cola Light's interactive art exhibition

To support the positioning of Coca Cola light as an innovative and modern brand, and generate WOM and positive sentiment in earned media,  Posterscope Iberia created an interactive art exhibition in 11 galleries around Madrid, Barcelona and San Sebastian.   The exhibition, which was produced in conjunction with several Spanish Artists, headed by Marlango,  featured interactive pieces featuring large QR codes created using Coca Cola Bottle tops.  Participants could scan the work with their smart phone to receive exclusive content.
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