City Outdoor presents Northumberland Street Live

City Outdoor has announced that it has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering.
Northumberland Street Live will be the pinnacle of the new City5 network to be announced shortly. The first large format screen network dedicated to the North of England offering coverage of Manchester, Leeds, Sheffield & Newcastle.
Commenting on the announcement Steve Smith, Managing Director of City Outdoor said: We are delighted to have won the right to build and operate these screens in this highly desirable city and location. We are looking forward to working with Newcastle City Council over the coming months and years. This is the perfect addition to our portfolio and fits in with our strategy of offering our clients a point of difference. The screens can offer full motion playout, which is where outdoor is at its most effective and dynamic. We firmly believe that Northumberland Street Live is not only the most exciting large format development in the City of Newcastle but in the UK’s regional cities to date.