Ciroc Vodka Celebrate the Return of Zoolander in New Campaign

Ciroc, Diageo’s premium vodka brand has partnered with the hilarious sequel movie Zoolander 2. The new Zoolander vodka is named after the Derek Zoolander’s signature model look Blue Steel. The outdoor advertising of Ciroc Blue Steel was focused around key bars and clubs in order to target a London Modern Elite audience. The artwork, as shot by Mario Testino’s team, is advertised on outdoor formats which consist of wrapped taxis, Large Format Digital, London Underground Digiwalls, London Underground LCDs and a roadside banner. Furthermore Taxis featuring the ad will be used during London Fashion Week.
UBIQUITOUS - Ciroc Zoolander - Taxi Livery (1)