Showcasing interesting campaigns and technology from around the world

Sneaky moving pillar explains the benefits of new car insurance policy

Try, Oslo and DNB Insurance created “The Sneaky Pillar,”- a cheeky prank played on unsuspecting people in carpark to explain the benefits of their car insurance policy.
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Via: Ads of the World

Burger King explains the confusing 'Net Neutrality' process by making people wait longer for Whoppers

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt—net neutrality.
Net neutrality is a complicated topic to explain, which is where Burger King came in with a meaty metaphor. It set up a social experiment at a BK location—with a hidden-camera setup not unlike that of the anti-bullying spot—and taught Whopper buyers a memorable lesson. In the video below, see how real customers reacted to being charged more for the same quick-serve Whopper—or, for the regular price, having to wait longer for a Whopper as BK employees intentionally, and seemingly pointlessly, slow down their service.
In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers—opening the door for broadband providers to potentially charge more for better internet speed or higher-quality service.
David Miami, the agency behind so many clever BK campaigns in recent years, made the new spot. It’s very different than the “Bullying Jr.” PSA, but in some ways works similarly.
In place of the more emotional and poignant ending of that earlier spot, here we get a more plainly hostile vibe from the patrons—which fits the issue at hand better. If you were served a mashed-up burger, you’d be mostly confused; if you’re openly denied good service, you’d probably get annoyed pretty quickly.
There’s plenty of cursing in between the baffled looks; a few patrons even make a move to snatch their Whopper away from the BK employees. There’s a dose of “Whopper Freakout” in here, and you get the sense that the stunt could easily have turned violent—thankfully, it didn’t.
The pricing board that they showed customers is great, too—with MBPS, referring to megabits per second in webspeak, changed to mean “making burgers per second.”
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Via: AdWeek

Perrier transforms Shanghai Metro into a jungle

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai’s South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station.
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Via: Ads of the World

Laser activation allows X-Files fans to invite aliens to Earth

Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by a website (httpss://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in ‘laser’, during the activation.
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Via: Ads of the World

These cheeky ads from Haiti hope to use Trump’s words against him

President Trump’s comments referring to certain nations, including Haiti, as “shitholes” provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more lighthearted response—raising money to run out-of-home and print ads in Washington, D.C., that aim to use Trump’s words against him to boost the image of Haiti.
Fabien Dodard, a Haitian native who has worked at U.S. agencies Victors & Spoils, CP+B and Colle McVoy, and now a creative director at Parkour Studio, has started a GoFundMe campaign to raise cash to run “shithole” themed ads for Haiti in the American capital. He has set a $40,000 goal, and raised a little over $2,000 so far.
The more money he raises, the more ads he’ll be able to run. The creative has already been produced, with headlines like “A majestic sh**hole awaits,” “You bring the sunscreen. We bring the sh**hole” and “Our sh**hole beaches go on for days.” There is also a letter to Trump that could run in The New York Times.
Here are mockups of how the ads would look:

The campaign is not connected to the government of Haiti or its tourism agency.
While the official fundraising goal is $40,000, Dodard would happily take more. On the GoFundMe page, he offers this breakdown of how the funds would be used at certain levels:

• With $3,000, we can have one billboard on the insterstate.
• With $15,000, we can have one billboard up downtown.
• With $20,000, we’ll have one billboard + some transit ads
• With $35,000, we’ll have 2 billboards + some transit ads
• With $40,000, we’ll have all of the above + some ads in a D.C. mall
• With $200,000, we’ll have all of the above + a half page insertion of our letter in the New York Times. (yes a shithole half page insertion in the NYT is very expensive…)
• With $500,000+, we’ll have all of the above and will invest the rest of the money in tourism projects and infrastructure.

Via: AdWeek

Budweiser's booze-free beer Prohibition stars in anti-drink drive campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period.

The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK!

Rowan Chidgey, marketing manager for Budweiser UK, said: “We’re really pleased to be supporting THINK! to keep safety front of mind this Christmas and proud to make great products like Budweiser Prohibition, so party-goers can enjoy beer as well as moderation.

“We’ve put it at the heart of our responsible drinking campaign this year, so as many people as possible can celebrate this Christmas and get home safely.”

Road safety minister Jesse Norman added: “Thanks to generations of THINK! campaigns, drink driving has become socially unacceptable, with an 88% drop in fatalities over the last three decades. This year’s THINK! campaign builds on that record, working to prevent this devastating behaviour, which puts so many lives at risk.”

Via: Campaign 
 

German football league Bundesliga puts fans' loyalty to the test

Bundesliga in its latest film organised a ‘loyalty test’ for the fans of various teams in the German football league.
The online film, created by the Belgian advertising agency Duval Guillaume, showcases two fake football agents separately inviting three die-hard fans of FC Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. They asked them to change their favourite teams and lured them with money and cars.
However, all the three fans denied on the ground that football is about character and passion and not money. Also, changing their loyalty would mean changing their identity. As the fans walked out, they were greeted and cheered by other fans of their clubs thus asserting that true fans are not for sale.
A spokesperson from Duval Guillaume said: “It’s winter break in the Bundesliga which means the transfer window is open. The winter mercato used to be just there, today it has become a hot topic. Where will players go? And for how much money? Think about the Neymar transfer this season. Everyone talks about star players that change colors for money but what would a star fan do? This film puts every fan on a pedestal and really proves that fans have no price.”
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Via: The Drum

Range Rover Evoque navigates world's largest speedbump

Despite its rough-and-tumble offroad pedigree, most modern Land Rovers will never actually see mud. Instead, they’ll spend their entire lives navigating busy metropolitan streets and luxury shopping center parking lots. Apparently, Land Rover knows this as well, as evidenced by the company’s latest Evoque promotional video in which the compact SUV isn’t seen tackling sand dunes or a swampy forest, but the largest speed bump in the world.
After proving impenetrable by a wide variety of less-capable vehicles, including one BMW X3 whose flustered owner concedes, “I’m not sure it’s that good a 4×4,” a wild Range Rover Evoque owner appears, predictably showing everybody how it’s done. Cue the flabbergasted and deeply impressed onlookers.

Art on the Underground celebrates female suffrage centenary

Art on the Underground, the Transport for London public art programme, is creating a London-wide exhibition of work by women to mark 100 years since women first won the right to vote.
The work is part of London Mayor Sadiq Khan’s new gender equality campaign “#BehindEveryGreatCity”.
It will be the first time that Art on the Underground has commissioned a year of work created only by female artists.
The artwork will be on display at street-level out-of-home sites in Brixton and Southwark, and on the cover of over 25 million Tube maps specially designed by Romanian artist Geta Bratescu and French artist Marie Jacotey.
There will also be a sculpture on a disused platform at Gloucester Road Station, created by British artist Heather Phillipson.
Eleanor Pinfield, head of Art on the Underground, said: “The spaces of our cities are not neutral, and neither is space afforded to public art. Wider social inequalities are played out in the structures of urban life.
“Through 2018, Art on the Underground will use its series of commissions to reframe public space, to allow artists’ voices of diverse backgrounds and generations to underline the message that there is no single women’s voice in art – there are however many urgent voices that can challenge the city’s structures of male power.”
Via: Campaign Live
 

Bespoke Red Cross Christmas tree stand helps those in need

In 2017, 11,000 families in Denmark could not afford Christmas, an increase of 525% over the last six years. To save their Christmas, the Danish Red Cross created a unique Christmas tree stand in the colour and shape of their own logo. Whenever people bought a Christmas tree, they could choose to pay a little extra for the Red Cross stand, with all profits going entirely to families in need, and helping those less fortunate at Christmas.
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Via: Best Ads on TV