Showcasing interesting campaigns and technology from around the world

Snickers opened a Valentine’s Day restaurant, for couples who forgot to make reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day.
This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively to forgetful couples.
Working with agency AMV BBDO, Snickers parked a Valentine’s van on Shoreditch High Street and posed the question “Need a table for tonight?” Passersby could grab a reservation card off the van, good for a table for two at an exclusive pop-up restaurant called Oublié—a fancy sounding word that means forgotten in French.
Oublié turned out to be quite the special place. The three-course dinners were entirely complimentary, and were made by “one of London’s top chefs.” (The chef’s identity is so far unknown.)
“The stunt again reminded passersby that Snickers is on hand to help the hungry and forgetful on Valentine’s Day,” the brand said in a statement.

The activation follows a similar idea last year, in which Snickers put up a billboard outside London’s Waterloo train station that read “You’re forgetful when you’re hungry.” The headline was made from dozens of Valentine’s Day cards that passersby could pull off the ad and give to their loved one.

Campaigners park three striking billboards outside the Grenfell Tower

Three billboards have appeared outside the charred remains of Grenfell Tower, west London, in homage to the 71 people confirmed to have died in the devastating fire on the 14th June 2017.
The large red and black billboards, attached to three roving lorries, were also spotted outside St Paul’s, Parliament Square and other locations across the capital on Thursday morning. They are a recreation of the posters in the Oscar-nominated Three Billboards Outside Ebbing, Missouri.
Survivors of the fire and members of the local community in west London gathered around the billboards to mark the event.
View image on Twitter
In the film, Mildred Hayes (Frances McDormand) plasters three billboards with notices addressing local police following the rape and murder of her daughter, to ask why justice has not been done. “Raped while dying.” “And still no arrests?” “How come, Chief Willoughby?,” they read.
The stunt was organised by Justice 4 Grenfell, a community-led organisation seeking justice for the bereaved families, survivors, evacuated residents and the local community in the aftermath of the tragedy.
“Eight months on from the tragedy of the Grenfell Tower, the issue is being ignored,” reads a statement on the campaign’s website. “71 people died in the Grenfell Tower. And still no arrests. And still 297 flammable towers. And still hundreds of survivors are homeless. And still they are not represented on the inquiry. And still there is no justice.”
“These 3 billboards are here to keep this tragedy in the national conscience, to make our voices heard. And our voices call for change to a system that kills. And our voices demand justice for Grenfell.”

Recycled coats help provide 'Hood Houses' for Seoul's stray cats

Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At the same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals.  To raise awareness, and promote positive interaction between people and homeless animals, Molly’s Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Molly’s Pet Shop locations in South Korea.
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Via: Best Ads on TV

Knockoff Diesel store in New York is actually a real Diesel store in disguise

Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York—a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise.
Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel products wouldn’t be out of place at all there—which is why it’s such a clever idea for Diesel to open what is probably the world’s first authentic knock-off store.
The video below, taken when the store opened briefly a few days ago, offers a pretty amusing look at how shoppers reacted to the Deisel clerks’ protestations that the cheap merch is actually the real thing.
What’s even better is that the concept is perfectly on brand. Diesel last year launched a global campaign around celebrating flaws—a campaign that saw this new spot launch a few weeks ago. And the Deisel products—actual high quality goods, but with a glaringly bogus logo—fit wonderfully into that positioning.
The shoppers who bought the seemingly bogus goods were in for quite a surprise, too: The pieces were one-of-a-kind, specially crafted by Diesel design team, and “very likely to become collector’s items,” the brand says. We have no idea what effect this move will have on the actual problem of knock-offs, but it’s crazy fun for a global brand to embrace that netherworld in such a creative way.
The brand even goes further and salutes the Deisel buyers, who gladly absconded with what they believed were fake goods, for being “brave enough to venture off the beaten path to find their own unique style.”
The store is back open today (Feb. 9) through Monday, for anyone who wants to run over there and pick up some deals.
“Only a brand with a fierce legacy of innovation has the courage to storm Fashion Week conventions with a knock-off brand, sold street-wear style, on Canal Street,” Andy Bird, chief creative officer at Publicis New York, said in a statement. “Diesel has been breaking conventions in the fashion world for 40 years. Here they are again, taking a direct-to-consumer twist on fashion marketing, smack in the center of one of the largest fashion-centric events in the world. Now that’s a real fashion statement.”
“When we were young creatives we only had one dream—working with Diesel,” Publicis New York executive creative directors Luca Lorenzini and Luca Pannese said in a joint statement. “We were literally in love with anything that was coming from them, both in fashion and advertising. And now we’ve been lucky enough to finally work with them. Pushing the boundaries of creativity is easier when you work with someone who has being doing it for years. Canal Street is not exactly the location you think of when it comes to New York Fashion Week. Only a brand that’s been challenging conventions since the beginning, like Diesel, could literally take this road less traveled.”
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Via: AdWeek

Unmanned boxes in unlikely locations show wherever there's a phone, there's a doctor

For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or a doctor will take hours of travel and thousands of pesos.
These statistics opened creative agency GIGIL’s newest online video for KonsultaMD, a phone-in service for people needing medical consultations. KonsultaMD involves a team of licensed and skilled Filipino doctors who provide 24/7 consultations via phone.
The video shows big white boxes painted with a red cross appearing in unlikely locations around the Philippines — on the top of a mountain, beside a river, along the side of a country road. People who were living in these hard-to-reach areas entered the box to find a small doctor’s consultation room. Instead of a doctor, patients found a mobile phone. When they picked up the phone, they were surprised to hear the voice of a doctor on the other end.
For the first time, these rural communities, among them indigenous people, have ready access to a doctor because of KonsultaMD’s phone-in service. The video further showed how much even just a simple phone call to a doctor can help patients get medical attention.

“KonsultaMD was introduced to the country in 2015. Despite being in the market for 2 years already, it still remains unknown amongst many Filipinos. The campaign objective was to create awareness and generate acquisition,” said Herbert Hernandez, Partner at GIGIL.
“We wanted to not only tell Pinoys that there’s a doctor wherever there’s a phone, but also allow them to experience it first-hand. Given that leap, we came up with a mysterious way to demonstrate this — by installing unstaffed pop-up clinics in medically underserved areas in the Philippines. We named it Doctor Everywhere’ to highlight KonsultaMD’s main advantage: direct access to real medical doctors, no matter where one is,” he added.
Hernandez further explained that the film captured real experiences and reactions from the patients. “We set up the unstaffed pop-up clinics in different far-flung areas of the Philippines and filmed people from the nearby communities lining up outside of them. The hidden cameras inside captured people’s real reactions to seeing just a mobile phone, rather than a physical doctor. Real consultations then took place,” he stressed.
Via: Adobo Magazine
 

OOH displays boost National Geographic’s Photo Ark campaign

Whether driving down the interstate, waiting at a train station, or visiting city centers like Times Square, consumers across the country were inspired by out of home (OOH) media featuring images from National Geographic’s Photo Ark – a bold, multi-year project aimed at saving animals at risk of extinction.
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Punching bag lets customers customise their bitter

Customers in bars were encouraged by Farnham Ale & Lager to ‘measure their bitterness’  when watching their sports team play in bars. If their team was defeated, the would punch a bag to score points- proving the more bitter you are, the more bitter your beer would be.
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Via: Guerilla Blog

'Magic' billboard reads people's minds

To promote the Quebec City Magic Festival, a unique outdoor eye-tracking billboard was set up at a bus shelter. Unbeknownst to commuters, ‘The Mind Reading Billboard’ would use modern-day technology to identify the card they set their sights on, although the trick truly seemed magic with its startling degree of accuracy. As it’s always better to show than to tell, the billboard provides just a taste of what event-goers can expect from the festival.
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Via: Guerilla Blog

Gardena makes plants out of plastic tools to remind people that nature is irreplaceable

GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing.
To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature.
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Via: Ads Of The World

College uses interactive display to convince students to get the flu vaccine

Sometimes, a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.
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Via: Ads of the World