Buxton Water Creates Marathon 'Lane of Heroes'

On Sunday the 24th May Buxton Water hosted a ‘Lane of Heroes’ at the London Marathon, an 80-meter private track where runners were able to complete a portion of the race with their loved ones. Friends and family nominated their heroes to get a chance to run down the lane whilst their supporters were given access to the lane to show their support and engage with the runners. These runners had their photo taken to show off their ‘let’s do this’ spirit and these. Pictures were then published on Twitter, Instagram and also displayed across DOOH in underground stations near the marathon route, and on three large digital sites across London. The content was also sent to the runners post event for them to share on their own channels.
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Angry Birds Land at Regent's Park to Promote New Digital Experience

Characters from The Angry Birds Movie appeared in London’s Regent’s Park this morning (26 April).
Passers-by were surprised by the giant models of Red, Chuck and Bomb, who clocks in at six-foot tall.
The birds will now be moved to Madame Tussauds in London for the film’s digital experience, which opens on 7 May and will run until July.
The experience will open at Madame Tussauds London in the run up to the much anticipated release of The Angry Birds Movie this May. The unique digital experience will be in London from the end of April until July, before touring Madame Tussauds attractions around the world.
Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, PS Live, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the film in a 3-D backdrop and guests can step in, interact and star alongside Madame Tussauds’ figures of explosive Bomb, irate Red and speedy Chuck.
“The aim is to create a living, breathing space that gives guests a real taste of the film,” explains Kieran Lancini, Global Head of Media Relations for Madame Tussauds. “The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live. It’s an exciting and new type of experience for Madame Tussauds and we are delighted to be working with Rovio to bring the colour, imagination and mischievous fun of The Angry Birds Movie to life.”
Guests can have a blast with Bomb who stands at a majestic 6 feet tall (243cm), plan battle strategy with leader of the pack Red and join Chuck in one of his favourite hobbies; posing – from 5th May.
Book ahead and find out more at www.madametussauds.com/london Tickets to Madame Tussauds London start from £23.80 when you pre-book online.
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Breast Cancer Now celebrates 20th Anniversary with Beautiful Images by Mario Testino

2016’s poster images mark an exciting milestone and £14million raised for breast cancer research over the last twenty years
Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK.
Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images unveiled across UK billboards today see Testino re-invent Moss and Campbell’s original bold and beautiful poses, 20 years on.
Using Testino’s stunning images, this year’s anniversary campaign posters have been created by award winning agency RKCR/Y&R. Out-of-Home Communications agency Posterscope and their media owner partners have worked with Fashion Targets Breast Cancer once again this year, donating the outdoor billboard advertising space across the UK for the 2016 posters to appear in.
Launching last week, Fashion Targets Breast Cancer calls on British shoppers to show their support by buying something from the stylish 2016 collection. The exclusive range is hand-picked from some of the high-street’s best loved retailers, including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd. Every item in the range carries a minimum 30% donation* towards Breast Cancer Now’s pioneering research, throughout the six-week campaign.
Money raised by Fashion Targets Breast Cancer will be donated directly to Breast Cancer Now, the UK’s largest breast cancer charity, to fund its ground-breaking research into the disease and help it to reach its target that, by 2050, no woman will die from breast cancer.
Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, said:  Over the last 20 years Fashion Targets Breast Cancer has united the world of fashion as a force against breast cancer. The heartfelt backing of our retail partners, celebrity supporters and UK shoppers means that we are 20 years closer to finding a way to stop this dreadful disease.
“However, this month alone 1,000 women in the UK will die from breast cancer – and this isn’t acceptable. As Fashion Targets Breast Cancer moves in to its third decade of decisive action, we’re more determined than ever to reach the day when no one dies from this disease. That’s why we’re asking the UK public to continue to stand with us and ‘Wear Your Support’ with pride.”
Vicky Jacobs, Managing Director at RKCR/Y&R, said: “Our ongoing support of the fight against breast cancer is a cause close to our hearts, and we are privileged to bring these striking images to the world.”
Originally founded by Ralph Lauren in the US in 1994 after he lost a close friend to the disease, Fashion Targets Breast Cancer hit the UK in 1996. Over the last two decades the campaign has benefitted from the support of some of the biggest names in fashion, including Claudia Schiffer, Elle Macpherson, Kylie Minogue, Georgia May Jagger, Sienna Miller, Lily Donaldson, Twiggy, Yasmin le Bon and Abbey Clancy. Behind the camera, celebrated photographers such as Ellen von Unwerth, Patrick Demarchelier, Rankin and Simon Emmett have lent their creative vision to the campaign’s striking look.
With two decades of strength, style and solidarity behind it, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research. The campaign has made incredible advances possible, and today more women beat breast cancer than ever before. But the battle’s not over until everyone lives.
United by fashion. United against breast cancer. For the last 20 years, and until the fight is over.
Thanks to our Media partners at the bottom of the story – Clear Channel, Outdoor Plus, Signature, Forrest, Primesight & City Outdoor.

London Burger King Gets Royal Name Change to Honour Queen's 90th Birthday

A central London outlet of Burger King has received a royal makeover fit for a queen.
The Tottenham Court Road branch has been transformed into the Burger Queen for one day only, to celebrate her majesty’s birthday.
To honour Queen Elizabeth’s 90th, the restaurant is also offering customers with the Burger King app a Chicken Royale with small fries for £1.99.
Burger King regional managing director Simon Joseph said: “At Burger King we wanted to celebrate this exciting event, and what better way than with our very own royal makeover transforming the king of the burger into a Burger Queen.
“We hope our Tottenham Court Road guests enjoy this tribute to Queen Elizabeth II.
“We congratulate her majesty on her birthday.”
Thousands of people have taken to Twitter to mark the big day, using hashtags #HappyBirthdayYourMajesty and #Queenat90.
South West trains also got in on the act with information boards displaying the message : “Happy Birthday to her Majesty the Queen.”
Via: Evening Standard 

Heineken's UEFA Countdown

To build excitement and show support around the UEFA Champions League, Heineken have been running a digital countdown to make sure commuters are aware of key match times.
The creative features a bottle of Heineken under stadium spotlights with the message “It’s time to champion the match tonight”. The playing teams are displayed next to a live countdown until the match starts.
The campaign was created by Starcom, Liveposter and Posterscope.
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Braintree's #AcceptAnything Food Truck Visits East London

Braintree, the mobile and online payment company, will be bringing their #AcceptAnything Food Truck to three locations in East London this week… Pay with a light saber battle, fist pump, or do a cartwheel, whatever you do, they’ll accept it in exchange for a Bistro Box from the infamous Street Kitchen. Why? Because Braintree lets you accept anything: Paypal, Apple pay, cards and whatever’s next. And for one day, they wanted to ask: what if we really did accept anything for payment?
The #AcceptAnything food truck will be in these places:
Central Working Shoreditch: Tuesday 5th April, 12-3pm (6-8 Bonhill St, London EC2A 4BX)
WeWork Moorgate: Wednesday 6th April, 12-3pm (1 Fore St, London EC2Y 5EJ)
Huckletree (ALPHABETA): Friday 8th April, 12-3pm (14-18 Finsbury Square, London EC2A 1BR)
This campaign was created by Havas media, psLIVE and Posterscope.

Vans Celebrates 50 years with OOH Domination

Late last year Vizeum were briefed on their SS16 campaign which was centred around their the 50th Anniversary of VANS. The role of OOH was essentially to deliver unmissable impact within London & Manchester whilst also achieving  a high level of citywide coverage. As we had a relatively limited budget it was key for us to be efficient & tactile with media choices.
Vizeum’s response to the brief was to take over culture hubs & landmarks alongside a wider coverage piece. To activate this we delivered impact by fully dominating Old Street Station & completely wrapping the iconic New Bus for London. To drive cover we dominated nearly all the digital screens within Manchester city centre & booked new bus for London Supersides.
One of key learnings from our work on the AW15 campaign was that if we were to looking to plan non-conventional formats we needed to involve the creative agency in the early stages of planning. By ensuring this was implemented this time around the campaign was executed spectacularly leaving the client absolutely thrilled to the point where we even got a shout out from the VANS Vice-President himself.

April Fools' with Clear Channel!

This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke!
We invited advertisers to invent a campaign that intelligently utilised Adshel Live and the power of digital Out of Home on the 1st of the month, when the flexibility of digital creates a truly engaging April Fools’ opportunity. Brands could have their ads displayed to the nation all morning – and then their April Fools’ activity could be revealed instantly come 12pm.
The overall response was fantastic. We subsequently served April Fools’ campaigns from over 10 brands including:
Aunt Bessie’s
Vizeum and Posterscope created a tongue-in-cheek campaign for “Bessie: A true rags to roasts to riches story”, a blockbuster biopic with a release date of April 1st. Featuring Aunt Bessie, spoof reviews and lots of Yorkshire puddings, capturing the brand tone beautifully.
Oreo has a history of topical campaign executions – last year they even staged a real-time #OreoEclipse on our premium brand, Storm’s, Coventry House screen. Given this, it was no surprise to see Mondelez, Posterscope and Carat giving Oreo a taste of the April Fools’ action, using Storm to create their ‘UFOREO’ hoax. Realistic news-flash style adverts created a spoof UFO sighting in central London, which was actually a manned drone.
All of the April Fools’ advertisers created exciting and engaging campaigns that worked fantastically – showcasing the powerful flexibility and context that can be delivered by digital, and harnessing the reach of our estate to engage the UK public with some innovative April Fools’ pranks.
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Flushing Posters Help Raise Awareness of Cancer

Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee.
The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. They are the first of their kind and will remind individuals to always look before they flush.
The posters feature a call to action, which is hidden behind water, and will be revealed once passers-by ‘flush’ the poster. Early diagnosis of bladder and kidney cancers increases the chances of survival, so being aware of the symptoms is crucial.
Doctor Jenny Harries, Regional Director, for South of England, Public Health England said: “People may be reluctant to visit their doctor if they notice blood in their pee, but the new ‘flushable’ poster is a great way to share a serious message in a fun way. If you notice blood in pee, even if it’s ‘just the once’, you should visit your doctor. Chances are it’s probably nothing serious, but it could be a sign of something else that needs treatment, so don’t ignore the symptoms or put off a trip your GP.”
Andrew Mullins, Senior Project Manager, Creative Solutions, JCDecaux, added: “This is a fantastic special-build campaign highlighting the importance of visiting your doctor at the first sign of change. With 5 units positioned in some of the UK’s busiest shopping centres, Public Health England have the opportunity to engage with the public allowing them to interact with the first flushable 6-sheet from JCDecaux Creative Solutions team, where the message illuminates in red as the water drains away.”
Dr Dawn Harper GP, who is championing the Blood in Pee campaign said: “These brand new interactive posters are a great way of helping to raise awareness of this key symptom, because catching bladder or kidney cancer early makes it more treatable and can save lives.”
The campaign was planned and booked by Carat and Posterscope and will be live until March 27th. It is part of a wider campaign that includes TV, radio, digital and OOH.
Via: JCDecaux

Adidas Unveils Future House Pop-up

Adidas Originals celebrated the launch of its Future House space in London’s Shoreditch, with a live music gig within the building last Thursday night (17 March).
Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips delivered live performances on the night, meanwhile Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.
The space will host live music acts and workshops throughout its six-day tenure, during both the day and night.
Each day will welcome a new new theme. The 18th March saw  the ‘under the rader’ concept come to the fore, the 19th March focused on the idea that ‘past empowers future’, attendees were invited to ‘follow their own path’ on Sunday 20th March, and the final two days will address the theme of ‘your future is not mine.’
Described as the next phase of NMD London, Future House aims to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality.
Adidas recently landed its The X training space, created by agency PsLIVE within London’s Victoria Park. The x-shaped structure hosted fitness classes, Q&A sessions and smoothie making workshops.
Via: Event Magazine