O2 Dominate Waterloo station for Launch of iPhone 7

O2 have completely taken over the Waterloo Immersion Zone Domination as part of their Smartphone Launch campaign for the new iPhone 7. The campaign, running from 12th – 25th September is certainly unmissable to commuters passing through Waterloo every day as it advertises their Yearly Upgrade Programme – whereby their customers can upgrade after 12 months without any extra cost. The campaign is part of the wider Smartphone Launch activity as it runs during the time as the iPhone 7 launch, giving consumers even more incentive to grab the new handset now.
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Iconic London Projections to Promote New Charlotte Tilbury Fragrance

To coincide with the launch of the new Charlotte Tilbury fragrance, MKTG implemented guerrilla projections across London. The campaign targeted landmark sites as well as iconic London scenes to maximise the impacts and cover as many locations as possible across the capital. Photographs were captured at each location and shared through social and online media.
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O2 Campaign Demonstrates Strength of the Network to Audiences

In the wake of being voted by U Switched as providing the best network coverage, O2 launch their new digital out-of-home (DOOH) campaign on 12th August 2016.
To illustrate the great coverage O2 provides, the campaign promotes the tens of thousands of free O2 Wi-Fi hotspots across the UK, as well as to demonstrate how well each location is covered. Utilising O2’s own business data, Iconic DOOH locations have been hand-selected within UK cities where O2 have particularly high levels of 4G coverage and free Wi-Fi spots.
The campaign will use Route data to establish the relevant city for each location and, using the Liveposter platform, O2 will dynamically serve localised messages displaying the number of Wi-Fi hotspots available in each specific area, along with the actual percentage of coverage in the area. Due to the screen copy being location specific, the campaign inspires audiences to feel that O2 coverage follows you everywhere you go. By optimising the copy and making it relevant to each city, O2 aims to increase brand awareness and reinforce their positive network message.
Forward Media have worked with Posterscope, using Liveposter technology and VCCP to tailor copy dynamically so that every single DOOH screen is relevant to each location.

Camelot's "I am Team GB" Campaign Promotes Latest Medal Wins

The National Lottery’s  “I am Team GB” campaign celebrates the role the nation plays in Team GB’s success through the support they give elite athletes by playing The National Lottery.
TNL is largest funder of Great Britain’s athletes, supporting over 1,300 of them across 40 Olympic and Paralympic sports. That helps them focus on their sport full time and receive world class coaching, facilities and equipment. By playing you’ve helped propel Team GB from winning just one gold medal at the 1996 Olympics to finishing third in the medal table in 2012 with 29 gold medals – so all players are an important part of Team GB!
The Dynamic campaign runs during the AM Commuter slot each day across National Rail (D6s & Transvision) & Roadside (Primetime LEDs & Iconic Roadside) to respond to the previous day/nights results during the Olympics &  Paralympics. During the weekend the hours display extends to 4pm with M-Vision & D6s within Malls running. Notable/surprise athletes will be heroed each day should there be a medal win. In the days where there are no medal winners to update – the copy will reference the number of medals Team GB have currently won.

Pets at Home Invite Cinema Goers to Feed Pets Via Touch Screen

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.
The interactive and geo-targeted campaign was created by John Brown Media, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store.
The DOOH push was planned and booked by Carat Manchester and Posterscope, and runs in Vue, Odeon and Cineworld cinemas in England and Scotland until the end of September.
Tim Dowling, Head of External Communications at Pets at Home, commented: “Interactive digital screens are a new marketing channel for Pets at Home. This campaign promotes our free in-store My Pet Pals workshops where kids can learn how to look after pets responsibly. These screens are targeted in locations where we know families are spending time together – allowing people to experience our brand in a fun and interactive way. The campaign incentivises participants to visit the store which is very close to the 38 cinemas. We look forward to seeing the results.”
Tim Last, Products & Services Director at Grand Visual said: “Few interactive campaigns have been done on this scale in the UK before. Primesight’s cinema foyer network is a unique canvas with national coverage, long dwell times and touch-screen technology. The game is simple, fun and instantly accessible to pet loving families flocking to see one of the many popular family movies out this summer.”
Dan Sharp, Head of Digital, Primesight said: “We thrive on working with brands looking to digitise their messaging and take their out-of-home advertising campaigns in a fresh and innovative direction. The capabilities of OOH are showcased through our touch-screen cinema network, which is the perfect platform for Pets at Home’s eye-catching creative.”

Augmented Reality Extending the Potential of Out-of-Home

In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release.
The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch.
Once arriving at the activation site, with Nine Lives branded Mr. Fuzzypants soft toys, movie popcorn and eye-catching OOH creative, participants were welcomed by brand ambassadors.
When they caught their Pokémon, consumers could enter the competition by capturing a photo of their Pokémon with the OOH creative in the background and uploading their photo to Twitter with the hashtag #GOTTACATCHTHECAT
Over 3,000 consumers took part in the activity, with 100 people entering the competition, in an experience that was a fun day out for the whole family.
The determination to catch Pokémon was high, with some participants spending up to half an hour battling Pokémon in the square to win the prize!
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Michael Scammell, Deputy Head of Marketing, Lionsgate UK “The Pokémon Go craze has continued to grow and grow, so with this partnership we wanted to stretch the boundaries to explore what this could mean for our OOH and tactical experiential activity promoting our upcoming release of Nine Lives.
“Combining the popular Pokémon game and the charming “Mr Fuzzypants” from Nine Lives provided a stand-out interactive experience for our consumers that allowed us to engage with them on a different level.”
Jason Cotterrell, Managing Director of Exterion Media UK “It’s fantastic to see Lionsgate linking our premium large-format screen at Westfield Stratford to the experiential space underneath – shoppers in an active mind-set weren’t able to miss this brilliant campaign, and they also had the opportunity to catch a Pokémon too!”
Glen Wilson, Managing Director, Posterscope UK “This campaign takes location based marketing to a new level, leveraging the power of location and consumer trends, we have combined DOOH, experiential and the latest consumer mobile behaviour to make for a reactive element to this cinema release campaign.
“We don’t know how long Pokémon Go will remain a popular hit but we knew this weekend was the one to leverage its novelty in the UK. Combining the popularity of this new location-based craze with the reactive capabilities of DOOH, we customised our OOH space – branding the experiential space and adapting the screen copy to incorporate Pokémon-esque language.”

Chariots of Fire Remembered in St Andrews

VisitScotland took over one of the most well-known beaches in Scotland – West Sands in St Andrews – to stage a stunt of Olympic proportions last week. The activity is part of a new drive by the national tourism organisation to encourage people globally to bring Scotland to life to others through personal stories, memories and experiences from their time in country on a new online Community. Using the beach from the famous 1981 film, Chariots of Fire – the artwork illustrates how locations across Scotland can trigger countless different memories for different people. Share your memories and #ScotSpirit now at www.visitscotland.com/community.  The campaign was executed by MKTG UK.
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James Blunt Serenades the Nation Through Customised OOH Sites

Camelot in conjunction with Vizeum, Posterscope, AMVBBDO and MKTG looked to make James Blunt’s dream of serenading the nation a reality. The campaign, which is being executed at Bluewater Retail and Shopping Centre, uses a JCDecaux Interactive Digital 6 Sheet equipped with a polarized mirror effect which allowed a holographic image of James Blunt to appear as you use the mirror, and a bank of pre-recorded responses that are activated by a motion sensor as passers-by engage with the mirror. Using this polarized technology (that has never been used before) to customise an OOH screen has enabled the campaign to drive incremental reach in a key environment.

Air New Zealand Top Gun-themed event

On Tuesday 5th July, Air New Zealand, in partnership with MKTG,  invited travel agents from around the UK to attend an invite-only B2B Top Gun-themed event at the Old Truman Brewery, where guests enjoyed a special screening of the iconic film, set in sunny California.
The event aimed to encourage travel agents to highlight Air New Zealand’s flight routes from London to California among their customer base.
135 guests attended the special screening, where American-themed food trucks, green screen activity and other exciting activities were on offer.
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AA Combines Visual & Audio Ads for Mass Audience Reach

JCDecaux, the world’s largest Outdoor advertising company, The Automobile Association (AA) and GTN UK have launched a fantastic new campaign combining Out-of-Home (OOH) and Radio to reach the right audience at the right time. The campaign, planned and booked with JCDecaux by Starcom and Posterscope, launched on July 4, 2016 for four weeks, followed by another two-week burst in August.
The campaign delivers premium large format digital sites along key arterials that will be synced with GTN’s Network Drive package to deliver high-impact messages at a huge scale during key AM and PM commuter slots.
While driving to and from work, commuters will hear AA Radio advertising about the useful services they offer such as lost key assistance as well as using their app to help find the cheapest fuel. The message will then be reiterated using premium large format digital sites to leave a lasting impression.
Part of a national campaign incorporating backlights, billboards and roadside 6-sheets – the digital element will produce over 61m impacts, of which 69% of those impacts will be car owners (persons directly responsible for breakdown cover and car care. Route data).
Via: Daily DOOH