Ocean Outdoor feature in the Financial Times

Ocean Outdoor launched a new marketing campaign to promote the power and presence of its large format digital outdoor portfolio across UK cities. Featured in the Financial Times on the 24th January, Ocean secured a full page, colour advertisement featuring a selection of iconic sites from their portfolio showcasing recent campaigns from brands such as Moët & Chandon and Burberry.
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Posterscope and EE sign exclusive deal to trial use of mobile data in OOH planning

Posterscope has significantly enhanced its market–leading audience insight and campaign planning capabilities by forging a partnership with the UK’s largest mobile network, EE. This unique agreement will see EE provide Posterscope with anonymised and aggregated group level network usage data, that will inform planning and optimise the performance of outdoor advertising campaigns.
The tie-up will deliver Posterscope insights on group level movements and location-based digital behaviours on the move, and an understanding of how, when and where mobile devices are used by large groups of people in relation to, and in the proximity of, OOH media sites throughout the country.
Future applications will enable agency planners to determine the effect that exposure to OOH media at specific locations has on mobile web actions, and to capture data on journey patterns, areas of residence and locations visited by particular audiences. So, for example, it would make it possible to pinpoint hotspots of sports or film usage, and design campaign plans accordingly.
This new data will be incorporated into Posterscope’s own recently launched ‘Planner’ app, an innovative and sophisticated operating system that combines and interprets mass volumes of audience data to optimise the effectiveness and efficiency of campaigns. This tool was primarily developed to leverage access to the raw data within Route – the OOH industry’s audience measurement system – but also integrates data from a variety of other sources.
Posterscope is currently signing up launch advertisers with newly optimised campaigns running from November 2013.

Posterscope expands NFC and QR code offering

Posterscope have announced a new partnership with mobile company Proxama to extend its services in the Near Field Communications (NFC) and QR sectors. The partnership will use Proxama’s TapPoint platform to deliver “real-time web-based reporting” and content management solution that provides aggregated interaction data across all NFC or QR code-enabled out-of-home media inventory, including clients’ owned media assets, such as in-store NFC promotions. Read More

Posterscope awarded Gold

Posterscope first achieved Gold accreditation for Investors in People in 2010.  IiP have just carried out the three yearly statutory review and measured performance against 196 criteria. The Gold Standard was awarded again and there was a four point increase in positive scores against the criteria. This is an incredible result in the context of all the change impacting on the business, and testament to the continued focus on an evolving learning and development programme and strong people culture. Only 1% of all businesses with IiP accreditation have Gold standard recognition.

Posterscope launches new HQ's in Dubai

Posterscope has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East.  The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics.
It will be coupled with an ongoing study of 14,000 consumers and their attitude to out-of-home advertising across the UAE, Saudi Arabia, Egypt, Lebanon and Morocco.
The Dubai-based operations will be led by Abdallah Saab, who previously worked with Carat for seven years.
Saab said: “We realised the out-of-home market in the Middle East is developing fast but without accountability and sufficient research into consumer behaviour. Hence Posterscope has already conducted its first Out-of-Home Consumer Study with 14,000 respondents across five markets, which measures where out-of-home connects with advertisers’ target audiences and has helped identify integrated opportunities.
“Driven by consumer insight, innovation and market intelligence, Posterscope will now offer our clients a clear map to navigate the increasingly fragmented media landscape.”