To promote Mastercard’s Bank of America Small Business credit card, Posterscope USA launched a ‘Boston digital OOH takeover’, which includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. The campaign targets BAC’s HQ in Boston’s Financial District and downtown areas with core small businesses and start-ups, with up to ten creatives specifically designed and scheduled to target weekends, mornings, lunch and late nights.
An exclusive rain trigger reads “Growing your business means weathering storms”
The campaign runs until November 26th and keep an eye out for an upcoming stunt with a flying car!
Can Graphic design save your life? This upcoming exhibition attempts to explore the relationship between graphic design and health.
Our affinity for big boxes that give stuff away!
Posterscope Turkey have launched a new brand awareness campaign for Coca-Cola, to introduce their new ‘One-Brand’ look and feel packaging. The OOH campaign will be supported across other media, around 20 main Turkish cities and will run in three phases from broadcast to narrowcast as the message becomes more targeted to individual consumer preferences.
Posterscope Russia work with Moscow Metro on their summer promotion campaign
Posterscope China helped adidas develop a campaign that tied into the hot summer days in the city. Infra red sensors and touch screen technology were used to create Climacool bus shelters which when activated enabled consumers to interact with adidas spokesperson Peng Yu Yan.
Shshelters in Shanghai iapm Square, Lion Plaza, Raffles and Nanjing West Road, people participate in the interactive presentation of this outdoor show: when people open the door, the device receives the induction signal and triggers and opens the screen , then adidas spokesperson Peng Yu Yan appears with a “call to exercise message”. The picture is very realistic attracting pedestrians attention to stop and watch.
In this guest piece for B&T magazine, Posterscope Australia business executive Theodore Buscemi explains why marketers shouldn’t look past the out-of-home media channel to control how their brand appears in market.
The ad industry never fails to breed controversy. Like a hot summer sun and dry dead grass, it is just a spark away from a full-blown firestorm. Digital is stealing all the attention these days – everything from fat-fingers and ad fraud to flawed metrics and evil algorithms. Not to mention the proliferation of fake news, which has garnered widespread attention since the 2016 US presidential election cycle. Meanwhile, giants like Facebook and Google suffered as a result of the recent online video debacles. These issues went beyond financial implications of misspent marketing dollars – brand image itself was the real victim. And when a brand entrusts Google with a portion of its marketing spend, it is Google’s responsibility to protect the brand image of the client.
Why is it so important for brands to consider where and how they are represented in market?
This was the 100 th year anniversary of the development of the advertising industry association in Beijing and Posterscope were recognised for their professional conduct and significant contribution to the OOH industry over the past +30 years.
Upon announcing the award, the judges referred to many milestones in the businesses history and recognised their commitment to data, technology, planning and creativity as well as their professional approach to business and the industry in general.
Numerous campaigns were cited as examples of Posterscope’s ability to push the boundaries.
This included their 2004 work for Adidas which was the first interactive campaign in the city, their integrated and complex work for the Torch relay campaign at the 2008 Olympics and their 2014 3D projection work for BMW which won a number of awards that year including Campaign’s Digital Media Award and the Individual.
Congratulations to the team!
The campaign, a collaboration between Posterscope Denmark, Vizeum and dynamic platform Liveposter, demonstrated the ability of the digital channel, by including a dynamic countdown feed.
Mikkel Lieche, Brand Manager in Danish License Games, is excited about the campaign “At Danish License Games we like to test new innovative solutions and help to push the boundaries of traditional media buying. With four different messages over eight days, we needed a very dynamic digital OOH solution. Classic OOH is static. This setup allowed us to run different messages during the day, in the specific period of time and thus reach potential customers in a whole new way”.
The campaign featured the “magic hour” where every day between 20 and 21 were subjected to loads of free spins, cold cash and prizes in the players direction from the digital displays.
The campaign rolled-out with two different creative executions that promote dynamic countdown in the hours before and during the actual bids in the magic hour.
The set-up will also be tested on a two-part campaign for “Sophie’s allotment” in which players in the first part can earn free play kroner for the upcoming game, and the actual launch of the game is the second part.
The campaign ran from 26 May to 2 June and could be seen at AFA JCDecaux and Clear Channel’s digital screens at the DSB sites and CPH Metro and on danskespil.dk.
The digital setup is a good example of the kind of dynamic and digital OOH, which is in the process of revitalizing the classic outdoor medium, enabling advertisers to increase the message relevance of advertising posters by controlling the relative to segmented locations and time.
“This is in many ways an exciting development, as dynamic campaigns innovate the outdoor media by increasingly making it data driven, as with the online media, while there may also be synergies with other digital initiatives” says Mads Siersbæk Alexandersen, Senior Client Director at Posterscope.
“It is a pleasure to work with advertisers who see the potential of new media platforms and would like to help to push the boundaries of traditional execution. We look forward to follow up the effect of the two campaigns” says Jeppe Borch, Account Manager for Danish License Games in Vizeum.