Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built at the Mall of America in Bloomington, Minn.
Caribou used pinned images from fans as inspiration for its new Real Inspiration Blend variety of coffee. That sounds like a stretch, but the giant Pinterest board is pretty impressive. It includes two large screens that feature inspiring photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires.
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Via: AdWeek