Canon NFC Digital Interaction

Canon desired airport, city transport and mall activity to serve as an awareness and sales driver for their 600D Camera.
PSI sourced locations most suited to a young, affluent audience, utilising digital formats to showcase Canon’s strong creative, and up-weighted these with standard formats to ensure sufficiently broad coverage.
In addition, PSI partnered with Eye Airports to launch the new Amplify Network at Gatwick Airport. A combination of NFC / QR Code / SMS functionality enabled passengers in the departures areas to receive further information on Canon’s product range, directly to their handsets.