Can tech turn the moon into the world’s biggest billboard?

Japanese sports drink company Pocari Sweat is tapping into the moon’s immense advertising potential with its ambitious plan to land the drink on the moon’s surface.
Otsuka Pharmaceutical, the maker of Pocari Sweat, plans to launch a can of the drink into space and land it on moon in summer 2016. Carried into space by SpaceX, the can will be placed on the moon by Astrobotic Technology’s Griffin Lander, according to the Wall Street Journal. Space engineering specialist Astroscale is also working on the audacious project.
The plan has already generated plenty of publicity for Pocari Sweat and continues to fuel debate about the moon’s potential for advertisers. One day, could we even see the moon turned into a gigantic billboard?
“The moon is a fantastic scientific object, but it’s also of interest to the public for space tourism and other things,” James Garvin, chief scientist at NASA’s Goddard Space Flight Center, told “I think that the question comes down to the ROI [Return on Investment].”
Companies have already played with the concept of so-called “moonvertising,” such as Coca-Cola, which reportedly looked into shooting its logo onto the moon’s surface via laser for Y2K. More recently, in 2008, Rolling Rock launched a spoof advertising campaign to project its logo onto the moon.
Some companies have already found innovative ways to harness the power of space advertising, such as Israeli dairy company Tnuva, which filmed a milk commercial on the Mir space station in 1997, and Pizza Hut, which delivered a pizza to the International Space Station in 2001.
Despite the huge challenges involved, Garvin acknowledges that turning the moon into a giant billboard is an intriguing concept. “You would have to engineer this problem carefully,” he said, noting that it would be a great interview question for engineers. “How would you illuminate the moon as a billboard without landing there?”
Source: Fox News