The Campaign CityLive Challenge

Two digital teams compete to unlock the potential of Digital Out of Home
Launched this month by MediaCo Outdoor and Campaign Magazine, the Campaign CityLive Challenge is all about championing innovative creative thinking in Digital Out of Home (DOOH).  The competition will run via MediaCo Outdoor’s state of the art CityLive touchscreen network in Manchester this summer and will be supported by DOOH tech company FTP Concepts and DOOH creative specialists Enigma.
Two teams will compete to generate the greatest creativity and number of interactions over a one week CityLive campaign for a charity of their choice.
Each team of three will be led by a prominent senior creative and will include one student member.  Team leaders are confirmed as Andy Sandoz, creative partner, Havas Work Club and Malin Hanas, creative director, Razorfish.
Both teams will receive a ‘Kit Bag’ of content building tools – potential technical and creative applications from which they must use at least one within their campaign to ensure it delivers on the brief for interactivity.  These tools include: geo-location data, built in HD cameras, touch screen interactivity, external data feeds, dual screens, live interaction, real time content and the ability to evolve the campaign over time.
Richard Blackburn, Commercial Director, MediaCo Outdoor comments:  “We are delighted to welcome the digital creative teams led by Andy and Malin to this project, which we hope will help ensure a greater understanding amongst creatives, planners and brand owners of what is possible with new generation DOOH networks such as CityLive.  It will show how these screens can make real-time and interactive campaigns a reality and we hope will also highlight the role for DOOH as an important strategic tool in a brands digital toolkit.”
To follow the Campaign CityLive Challenge this Summer: #citylivechallenge
Via: The Wall Blog