British Gas Hive launches real-time DOOH campaign in Manchester

British Gas’ Hive Active Heating is running a digital out-of-home campaign in Manchester following its successful launch campaign in London last October.  The campaign’s aim is to highlight Hive Active Heating to commuters and travellers heading home to a cold house during the long British winter, reminding them that with Hive they can control their heating and hot water from their phone.
This latest fully-automated, data-driven campaign which features roadside/pedestrian formats and sites within the rail and airport environments, updates every 10 minutes  at each location based on a pre-designed rule set, to ensure each execution is contextually relevant.    The roadside/pedestrian formats, for example, features different creative  copy triggered by 24 local weather conditions (by post code), whilst the airport and rail sites use live flight arrival data at baggage carousels along with local temperature and flight origin temperature, and live train departure data.
Vanessa Lenahan, business director at Posterscope commented “it is always exciting to work with brands like Hive who constantly look to innovate within the OOH medium’