British Airways take digital out-of-home to new heights

In a world-first, British Airways (BA) planes flying over Storm’s Chiswick Towers will trigger advertising creative displaying real-time data of that plane, including destination and flight number. From today, the estimated 200 British Airways planes that fly over the Chiswick Towers every day will trigger unique technology that replaces the advert on the state-of-the-art screens with BA’s creative of a child pointing at the plane alongside the live flight data.
OgilvyOne worked with Storm to secure a first-of-its-kind media buy structured purely around the frequency of the air traffic. The campaign was planned and booked by Carat and Posterscope and will run until Christmas Eve.