Björn Borg introduces world's first twitter punching bag, to show love on Valentine's Day

This Valentine’s Day, Björn Borg encouraged people to spread love instead of insults on social media. Taking inspiration from the recent negative tone on Twitter surrounding politics, the brand invented the concept of “our rivals make us better”.
For their campaign, Björn Borg  presented the world’s first Twitter Punching Bag, in Stockholm.This is an interactive punching bag with a printed alphabet, and it’s connected to Twitter. Each letter is touch sensitive, and a punch is one letter in a tweet. This punching bag will travel around different gyms and encourages visitors to send their rivals some love with a punch or a kick.
The first person to kick off the activation was Henrik Bunge, CEO of Björn Borg, who sent his love to Mark Parker, CEO of Nike, in a tweet on Valentine’s Day. Nike is the sportswear market leader and therefore challenges Björn Borg to improve and, in turn, inspire other global sportswear brands. The Tweet reads:
“Hi Mark @Nike, CEO Henrik Bunge here. Thanks for being our greatest competitor. All my love for making us better. #DearRival”
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Via: Guerilla Blog and Björn Borg